What is Brand Consistency?
Brand consistency is the practice of always delivering messages aligned with the core brand values in the same tone, presenting the brand logo in a similar way, and repeating the same colors throughout your visual brand elements
1. Consistency makes your brand feel more dependable
When you have a brand, that usually means that the aspects of that brand flow from vehicle to vehicle and even to the website and other signage or advertisements. If all of your advertisements have a completely different feel from one another, then there is a good chance your customers will become confused. You want people to be able to recognize your brand and know what you provide in a professional way. If your brand flows together nicely and looks professional, then your customers will view you as dependable and trustworthy. Therefore they will be more willing to invest their time and money into your services.
2. Consumers trust brands they recognize
The purpose of branding your fleet is to make it so that your company is recognizable and memorable. When a consumer looks at your vehicle, you want them to be able to immediately know what service you provide. You also want to have a design that will stick in a consumer's mind so that when they need a service, they will think of you. If someone sees a companies fleet of vehicles multiple times while driving around town, there is a better chance that that company will get called for a new job over a company that might have little to no mobile advertisements.
No matter what the vehicle is, with small changes, we are able to make your design fit and flow nicely. PDQ is one company that we work with that demonstrates brand consistency extremely well.
